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Fork leverages online, mobile and video platforms to create innovative, turnaround solutions for advertisers and publishers, alike.

We create advertiser focused content, craft innovative ad engagements and use data to match audience to brands. Fork Media works with publishers to unlock alternative revenue streams and with advertisers to create longer term engagement with their target consumer.

At Fork our ads are carefully customised and then syndicated through a strong network of web publishers, allowing content to reach consumers across the globe.

What the fork

There are three core elements to a brand first philosophy - Audience, Visibility & Engagement. Depending on your campaign objective, Fork architects the perfect media plan across our list of premium partners.

native

Native

We create short form content and seed the brand message as part of that content plug. This helps to create a far more trustworthy and engaging alternative for conversing with your end consumer. Our platform further aides brands to create and distribute this content.

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Idea

Think Tank

We identify the target audience and its passion points and create longer term content solutions around these core interest areas. This helps kick start conversations and build sustainable presence for brands.

news

Ad Gizmos

The rectangle is not flawed. It is the story in the rectangle that is flawed. Our patented interactive formats & Sales models maximises visibility & share of voice for the brand.

native

IMpulse

Images are the second most engaging form of content after video yet it remains highly untapped for advertisers that are constantly vying for user attention. With IMpulse, we pair highly relevant rich media ads with content where users are actively engaged.

Why the fork

India’s only premium audience networkBrand First Philosophy Synergizes between brand & contentIn-house ideation cell coupled with content creation capabilities360° multi screen approachRapid execution & deployment of innovative advertiser solutionsA team with a proven track record of consistently delivering value to some of India’s largest media publishers & brands

Want to make it matter? Talk to Fork.

Advertisers Publishers

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Brand Conversations

Fork offers brands a one stop solution for kickstarting conversations with their consumer group. We bring together the reach of multiple premium partners and enable the advertiser to collaboratively create content led solutions across all of these. We also offer multi media amplification through our network of partners basis appetite and objectives.

Brand Exposure

At Fork, we breakdown visibility into three phases - Launch, Impact & Sustenance. Our partners & formats are carefully synchronised to ensure that we tie in to the needs of the brand.We have formats & models that allow brands to pick and choose basis their needs be it traffic or interaction.

Bouquet Expansion

Unlike conventional media, online offers the advertisers limited partner choices . Our endeavour is to constantly expand that bouquet by bringing together a set of great established platforms that have the right mix of legacy, credibility and audience traction. At Fork, we believe it is time to look beyond the perceived TOP 5.

Advertisers

Challenges

Engagement

Clutter

Lack of options

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Publishers

Challenges

Measurability

Price Benchmarks

Innovative Solutions

Alternative Vs Incremental

We focus on creating alternative revenue streams for our partners that can run parallel to existing monetization efforts. This ensures zero conflict operationally and leads to higher value.

Pricing Benchmarks

At Fork, we take on the responsibility of creating sales models that can break the current pricing benchmarks. We also assist our partners with setting the perception and positioning for them to be bought in the right fashion .

Measurability Overload

At Fork, we recommend our partners to put Audience before Inventory. We do not advocate the inventory play since there is mass commoditization of inventory leading to sub optimal yields for media owners.Our focus is least on conventional monetization models like CPM, CPC , CPL or CPA.

Audience segmentation and Differentiation

Fork specializes in bringing premium advertisers to publishers. We enable publishers to develop a greater understanding of their core groups across their digital assets. We also help match the audiences to relavent advertisers.

Customized Rep Solutions

At Fork Media, we do not believe in a blanket approach for our partners. Our sales team function as brand ambassadors and not mere foot soldiers.

who the fork

Management team

Samar Verma

CEO & Founder

Samar Verma

CEO & Founder

With successful stints in sales leadership functions for the Network18 group and Times Internet Ltd. Samar played a pivotal role in their hyper growth. He leads the charge at Fork, is passionate about sports and theater and brings the same competitive edge and drama to everything he does.

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Upen Rai

MD & Co-Founder

Upen Rai

MD & Co-Founder

Is a respected veteran in the media industry, with a career spanning two decades with brands such as Walt Disney, ESPN, Macmillan, Newsweek, Zee TV, & Times of India he successfully transitioned to the internet space. His last role being Director Sales for Times Internet Ltd. He enjoys golf and comes armed with a wicked sense of humor.

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Onais Rafiq

Sales Director

Onais Rafiq

Sales Director

A child genius, prodigal son and ideator. He initiated solution sales (Demand Plus) for TIL in North & later went on to head Display sales for the region. He was responsible for Economic Times and IPL in his last stint.

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Vineeta Gogia

Sales Director

Vineeta Gogia

Sales Director

A passionate professional with years of experience in display and concept sales. Having worked across most of the leading media brands in India including Network18 and TIL, She comes armed with a deep understanding of market dynamics.

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Advisory Board

Rishi Khiani

Rishi Khiani

An accidental entrepreneur turned professional, at 34 he took charge of the Times Group's digital business and successfully turned it around. He sold his first company UrbanEye to Network18 and subsequently was the COO of Web18. He sits on the advisory board of Fork Media as a mentor and investor.

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Partners

Reach out to over 45 million* premium digital audiences through our partner network


* Comscore data March 2013

Contact Us

FOR ADVERTISER QUERIES

write to us at ads@forkmedia.in


FOR PUBLISHER QUERIES

write to us at partners@forkmedia.in

forkers live, work and play in Mumbai & Delhi