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ANTSTEIN RESEARCH CELL backed studies reveals
that the LEFT BRAIN is best equipped to consume
textual content, while the RIGHT BRAIN is attuned to
PICTORIAL content. Left tends to
tune out the right while consuming textual content and
vice versa.

At Fork Media we used these learnings to craft AD SOLUTIONS
that are complimentary to the content being consumed

BrandPress
The Native
Advertising
Platform

The BRAND PRESS platform is an end-to-end native advertising solution for publishers that enables them to easily activate, deploy and manage native ad placements across all media properties.

WHY BRAND PRESS

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The big challenge marketers face today is the lack of credible
distribution channels for branded content and tools to measure
effectiveness.

BRAND PRESS enables the distribution of branded content
cross-publication and cross-device with scale, control and relevancy.
It provides the widest reach, greatest automation and deepest insights compared to any other native ad solution.

WHY CONTENT MARKETING

We can clearly identify and
relate to most of these
personalities

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However, the same cannot be said for Mr. K Radhakrishnan.....

The man behind India's recent mission to Mars. You may not know him now, but you will soon when he's all over news media

Have we ever wondered why? 

The answer is simple: All of these well-known personalities have had exposure to content, unlike Mr. Radhakrishnan. 

Content Builds Brands

As a consumer what are you more
likely to engage with..

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Brand Press goes across
devices

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Brand Press Platform
Showcase

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IM Pulse
Image
Monetisation
Solution

Images shock, delight, inspire and provoke. They stoke our emotions in ways that text simply cannot. Images play such a crucial role in every part of our online experience, and yet brands rely on intrusive banner ads to capture mindshare while users are consuming text and video content.

Consumer Engagement Levels

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Image is the second most engaging form of content after video, yet it remains untapped by advertisers constantly vying for user attention

Some of the image monetization practices publishers follow

  INVENTORISATION OF PICTURE GALLERIES

  NORMAL BANNER ADS THE RIGHT WAY TO MONETIZE IMAGES 

  IMAGES = PICTURE GALLERIES

  LAYER OF INTELLIGENCE IN FORM OF A BANNER AD PLACED
        AFTER EVERY 3rd IMAGE.

WHAT DOES IMpulse do

Our deep understanding of images allows us to contextually pair highly relevant rich media ads with content where users are actively engaged.

We Deliver superior advertising performance with engagement rates that are 10 x higher than traditional banner ads and a proven lift in key brand metrics.

ENGAGEMENT

IMpluse ad solutions lead to incremental time spent per unique per photo. Our closed group surveys have shown that on an average a user spends 8 seconds more on an image with an IMpulse ad solution. To put that in context, we all spend 1 minute per pageview on the internet . With IMpluse  we're making the internet more engaging and we're doing that with images.

HOW DO WE CREATE AN "BRAND SAFE" ENVIRONMENT

ANTSTIEN  RESEARCH CELL is constantly looking to develop pathbreaking ad-serving technology to create more scalable opportunities for brands and publishers. We use multiple technologies to screen and understand images better to ensure that we create a "brand safe" environment for our brands.

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Our Image Recognition technology puts every image through a three step process before it is classified as "BRAND SAFE".

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write to us at

partners@forkmedia.in