Have we ever wondered why?
The answer is simple: All of these well-known personalities have had exposure to content, unlike Mr. Radhakrishnan.
ANTSTEIN RESEARCH CELL backed studies reveals
that the LEFT BRAIN is best equipped to consume
textual content, while the RIGHT BRAIN is attuned to
PICTORIAL content. Left tends to
tune out the right while consuming textual content and
vice versa.
At 
we used these learnings to craft AD SOLUTIONS
that are complimentary to the content being consumed
The BRAND PRESS platform is an end-to-end native advertising solution for publishers that enables them to easily activate, deploy and manage native ad placements across all media properties.
The big challenge marketers face today is the lack of credible
distribution channels for branded content and tools to measure
effectiveness.
BRAND PRESS enables the distribution of branded content
cross-publication and cross-device with scale, control and relevancy.
It provides the widest reach, greatest automation and deepest insights compared to any other native ad solution.
The answer is simple: All of these well-known personalities have had exposure to content, unlike Mr. Radhakrishnan.
Images shock, delight, inspire and provoke. They stoke our emotions in ways that text simply cannot. Images play such a crucial role in every part of our online experience, and yet brands rely on intrusive banner ads to capture mindshare while users are consuming text and video content.
Image is the second most engaging form of content after video, yet it remains untapped by advertisers constantly vying for user attention
INVENTORISATION OF PICTURE GALLERIES
REGULAR BANNER ADS THE RIGHT WAY TO MONETISE IMAGES
IMAGES = PICTURE GALLERIES
LAYER OF INTELLIGENCE IN FORM OF A BANNER AD PLACED
AFTER EVERY 3rd IMAGE.
Our deep understanding of images allows us to contextually pair highly relevant rich media ads with content where users are actively engaged.
We deliver superior advertising performance with engagement rates that are 10x higher than traditional banner ads and a proven lift in key brand metrics.
IMpulse ad solutions lead to incremental time spent per minute per unique user per photo. Our closed group surveys have shown that on an average a user spends 8 seconds more on an image with an IMpulse ad solution. To put that in context, we all spend 1 minute per pageview on the internet. With IMpulse we're making the internet more engaging and we're doing that with images.
ANTSTIEN RESEARCH CELL is constantly looking to develop pathbreaking ad serving technology to create more scalable opportunities for brands and publishers. We use multiple technologies to screen and understand images better to ensure that we create a "brand safe" environment for our brands.
Our Image Recognition technology puts every image through a three step process before it is classified as "BRAND SAFE".
